Cultural heritage plays a key role in shaping societies, identities, nations, and it has a strong relevance as an asset in the economies of many countries (not only in highly developed economies). It is important that individuals, communities and institutions develop a strong engagement with their cultural heritage, both in terms of social awareness and economical exploitation. That means researchers in cultural heritage must enter in a dialogue with notions such as citizenship, social cohesion, political engagement, accessibility as well as with the powers that govern and influence society such as political authorities, economic players, industries, and media providers.